What you get.Exactly.
Marketing shouldn't be a black box. This is the full list of what a team actively managing, optimising and improving your digital marketing actually delivers — no hidden fees, no vague commitments.
Marketing Strategy
01The plan that everything else answers to — revisited every month, not filed away after onboarding.
- Monthly marketing planning
- Campaign strategy and direction
- Audience and targeting strategy
- Competitor monitoring
- Budget recommendations
- Channel guidance and mix
- Quarterly strategic reviews
Google Ads Management
02Hands on the account every week — structure, keywords, bids and creative under continuous management.
- Campaign management and oversight
- Keyword research and expansion
- Negative keyword management
- Ad creation and testing
- Bid and budget optimisation
- Conversion tracking
- Monthly performance reporting
Meta & Social Advertising
03Prospecting, retargeting and lead generation across Meta — with creative built to be tested.
- Meta campaign management
- Audience development
- Retargeting campaigns
- Creative testing
- Lead generation campaigns
- Ongoing performance monitoring
- Cross-platform expansion
SEO & AI Search
04Rankings and citations — built for Google's results page and the AI answers sitting above it.
- Keyword research
- On-page optimisation
- Technical SEO
- AI search / AEO optimisation
- Schema and structured data
- Internal linking strategy
- Search performance analysis
Content
05Words that carry weight, produced on a reliable rhythm across every channel you run.
- Social media posts
- Ad copy
- Website content
- Blog articles
- Promotional campaigns
- Messaging and positioning development
- Email and newsletter copy
Creative
06Design and motion built as testable variants, not one-off artwork.
- Ad graphics
- Social graphics
- Video concepts and editing
- Landing page assets
- Creative testing frameworks
- Campaign identity
- Source file handover
Website Management
07Your site treated as a live asset — monitored, updated and continuously improved.
- Website updates and maintenance
- Landing page builds
- Conversion rate optimisation
- Analytics setup and review
- Technical monitoring
- Speed and Core Web Vitals tuning
- Security and uptime checks
Email Marketing
08The owned channel, worked properly — automated flows plus a planned campaign calendar.
- Email strategy
- Audience segmentation
- Automation and flow builds
- Lead nurturing sequences
- Database growth
- Deliverability management
- Campaign optimisation
Account Management
09A real person who knows your business, not a ticket queue.
- Regular client meetings
- Campaign coordination
- Supplier and partner management
- Strategic communication
- Clear reporting and documentation
- Response within one business day
- Direct line to your team
Ongoing Optimisation
10The compounding part — small, constant improvements applied everywhere, every month.
- Continuous campaign adjustments
- Budget reallocation
- Audience refinement
- Conversion testing
- Creative iteration
- Landing page experiments
- Monthly insight and recommendations
The questions everyone asks.
The streams are the same — the weighting isn't. A local service business and a national e-commerce brand need very different amounts of paid, SEO and email. We scope the mix in discovery and put it in writing.
Not sure where to start? Let us show you.
Book a free strategy call and we'll map the streams that would move your number first — before you spend a dollar with us.